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Communicating and connecting: the role of engagement in the digital service shift

SFHA Communications Conference, 24 March, City Halls, Glasgow.

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Changing tenant demographics now mean housing associations are shifting to more digital services. Communications professionals are critical in identifying shifts, driving them, implementing them and making sure they are effective.

Graeme Downie, Director of Orbit Communications, will lead a session at this year’s SFHA Communications Conference on the role of engagement in the digital service shift.

Graeme is a communications specialist with over 15 years’ experience. He has worked previously in the Scottish Government and agency-side in Edinburgh, London and Brussels, working with clients, including BT Scotland, airlines, foreign governments, tourism boards, transport organisations, as well as major multi-nationals, such as 3M, and covering sectors, including telecommunications, renewable energy, construction and sports.  

This session will discuss:

  • changing staff and tenant culture to embrace digital transformation changes
  • ensuring different audiences are involved in digital shift and know how it can help them
  • how to set meaningful objectives and timescales and measure success
  • convincing others to give digital communications a chance to embed and become effective
  • the next shifts in technology creating new demands and opportunity

The conference is taking place on 24 March at the City Halls in Glasgow. Day delegate rates start at £229 for SFHA members and £319 for non-members.   

For more information, or to book your place, please visit the conference’s event page on the SFHA website.   

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