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How can you prepare for a crisis?

Alison Arnot, Director of Catalyst Communications, will lead a session at this year’s SFHA Communications Conference on ‘managing potential risk: predicting and preparing for a crisis’

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The nature of crisis means no one can predict exactly what will happen, when or to whom. However, understanding and planning for the different scenarios you could face will ensure you’re best prepared to deliver an appropriate and effective communications response.  

Alison Arnot, Director of Catalyst Communications, will lead a session at this year’s SFHA Communications Conference, taking place on the 24 March at the City Halls in Glasgow, on ‘managing potential risk: predicting and preparing for a crisis’. The session will help you to anticipate the trends, issues, behaviours and events that, if poorly managed or left unchallenged, could impact on your reputation.  

Alison is a multi-award-winning communicator with 20 years’ experience in senior PR roles. She established Catalyst Communications in 2012 and offers a bespoke strategic PR service to a range of local and national clients. 

A CIPR Accredited Practitioner and Fellow, Alison delivers regular training for the Chartered Institute of Public Relations and has run communications workshops for SFHA. 

She has a wealth of practical crisis communications experience, notably as the first on-call press responder to the terror attack on Glasgow Airport and the person responsible for delivering the airport’s internal and external communications from the crisis room that day. 

This year’s Communications Conference is taking place on 24 March at the City Halls in Glasgow. Day delegate rates start at £229 for SFHA members and £319 for non-members.    

For more information, or to book your place, please visit the conference’s event page.

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