SFHA Communications Conference: speaker interview with Michael Higgins
Ahead of our Communication Conference, taking place virtually on 31 March, we asked our speakers about what they'll be discussing during their session as well as the impact of the pandemic their work. Michael Higgins at the Scottish Government shared his thoughts with us.
What are you discussing at the conference and why is this an important issue?
Improving the energy efficiency of homes is incredibly important on many different levels, including to help tackle the climate emergency. As there’s more concern than ever about energy bills, encouraging people to make their homes more energy efficient is therefore more relevant than ever.
Has the pandemic changed your area of work?
Yes and no. We’re advertising certain topics more now compared to pre-pandemic, but the fundamentals of how we strategically plan and execute our Scottish Government advertising campaigns hasn’t changed.
Going forward, what do we need to do more (or less) of to ensure progress?
We need more collaboration to ensure that as many people as possible have both the knowledge and confidence to make energy efficiency improvements to their home.
Secure your place
Time is running out to book your place for our Communications Conference, which is taking place virtually next Thursday (31 March).
If you are planning on attending the virtual conference, please book one of our remaining places as soon as possible, via the SFHA Live! section of our website, to avoid disappointment.