The ‘F’in ‘F’ Word
Innovation, the Dolphin Index and the Housing Sector
Let's be really clear – on the one hand ‘You must not fail’ – and on the other hand ‘You must fail.’ Is that clear enough?
I’m listening to the CEO of one of Britain’s history-rich railway companies. And he’s hitting the message really hard about the paramount importance of complying with all safety requirements on the railway. ‘We don’t ever, ever want mistakes, errors or failures – not under any circumstances.’ He’s slightly red in the face; he’s deeply passionate about his message.