Campaign to target over 65s who are offline
SFHA has been working with Smart Energy GB to promote the roll out of smart meters across Scotland. We’re now entering the next phase of this partnership to ensure we’re helping everyone to understand the benefits smart meters can bring.
Many of you will have seen the recent Gaz & Leccy TV advertisements. Audience research shows that people over 65, who are offline, are much less likely to engage with the campaign. This may include many of our members’ older tenants. SFHA wants to work with you to ensure the campaign reaches them, allowing older tenants that are offline to build confidence in this new technology and understand the benefits of smart meters.
What are smart meters?
Smart meters are the new generation of gas and electricity meters, replacing traditional meters in homes across the country. They send automatic readings directly and securely to the energy supplier, and have a display that shows exactly how much energy is being used and how much it costs, in near to real time.
By 2020 every household in Britain will be offered a smart meter, and by the end of 2020 it’s estimated that 53 million will be fitted on more than 30 million premises.
To help you understand more about smart meters and the rollout there are a range of useful educational films on Smart Energy GB’s YouTube channel.
To help our members reach their older tenants, Smart Energy GB have a range of specialist resources for to download and use, including information leaflets and posters. The materials include key messages and benefits for people aged 65 and over without personal internet access. Some of these can also be ordered via the Smart Energy GB Resource centre. SFHA are encouraging our members to use the materials in face-to-face engagement with tenants and to distribute directly to households.
If you would like more information on this campaign, or ideas on how to engage with your older tenants, please get in touch with Conor Hill, SFHA Business Services Assistant, at firstname.lastname@example.org or 0141 332 8113.