Thank you to all who attended the SFHA's Communications Conference. The presentations are now available on the right hand side of this page.
The SFHA’s Communications Conference brought delegates up to speed on the latest topics relevant to communications professionals and allowed delegates to join in discussion through workshops and plenary sessions led by expert speakers.
For anyone who is interested in joining the SFHA's Communications Network, please contact Kirsten Walker, email@example.com
Media Partner:24 Housing is our media partner for the conference. As our media partner, it will promote the conference via print and digital outlets. 24 Housing will have representatives at the conference who may wish to interview speakers, delegates or exhibitors. They may also be photographing the conference, capturing key moments. If you do not wish to be photographed, please inform SFHA staff. Thank you for your co-operation.
Speakers & Biographies
John Morrison is the MD of Morrison Media, a highly regarded PR, Public Affairs and media training company. John has worked with many household names advising them on promoting and protecting their brands. For more than 20 years, John was a journalist with the BBC. He held high profile roles including Europe correspondent, Chief Political correspondent and Scotland correspondent, appearing regularly on network news.
Caledonia Housing Association
Rachel Martin works as the External Marketing and Communications Officer for Caledonia Housing Association, providing external communication strategies and support for Caledonia and its two subsidiaries, Bellsmyre and Cordale Housing Associations.
Having graduated with a communication degree early in the millennium, Rachel has spent her career so far in a variety of communications roles, gaining a varied breadth of experience, from working in a PR agency on a variety of consumer accounts, in-house for a tech company and, latterly, for Caledonia.
A passionate communicator, Rachel joined the SFHA Communications Network Committee in 2016 after joining the housing industry in 2015.
Trust Housing Association
Gail has over 30 years' experience in the housing sector, commencing her career as a housing management trainee with the City of Edinburgh Council in 1985. Gail moved to Trust Housing Association, a leading national provider of housing, care and support services, in 1992 and took up her current role as Director of Customer Services three years ago. Gail's remit within the Customer Services directorate includes responsibility for tenancy management, allocations, benefits advice, rent account management, customer engagement, catering, housing support, and housing with care services.
Gail says she is motivated by seeing the difference good quality housing and services makes to people's lives.
After working in administration for 15 years, and moving from the private sector to the third sector, Leanne discovered a creative side that she was not previously aware of possessing. This lead to a promotion at Blue Triangle, where Leanne now handles all aspects of marketing, creating audio blogs/videos, events, PR, branding and much more.
Leanne is passionate about using online resources to help organisations work smarter and communicate with a wider audience. She loves meeting interesting and inspiring people. Leanne believes that when you find a job you are enthusiastic about, it makes it easy to get out of bed in the morning.
John Brown MA (Hons) FCIPR.
John Brown PR
John Brown has extensive experience in local government, public relations and the media. A Fellow of the Chartered Institute of Public Relations (CIPR) and CIPR Accredited Practitioner, John has worked in senior public relations roles in Manchester, Strathclyde Region and Glasgow City. He has co-authored a key textbook PR and Communications in Local Public Services (Kogan Page, 2013).
John was Head of Public Relations and Marketing for Scotland’s largest councils, Glasgow City Council (1996–2004) and Strathclyde Regional Council (1993–96), including working on Glasgow’s housing transfer and Strathclyde’s water referendum. Prior to that, John was a social affairs journalist/presenter, programme editor and senior producer for politics at Scottish Television
Since 2005, John has been an independent public relations consultant, advising government bodies in UK and abroad, international companies, housing associations, and voluntary organisations on strategic communications issues. John was awarded the Sir Stephen Tallents medal for services to public relations in 2007.
Stephen McCranor is co-founder of Frame PR.
Stephen has been at the forefront of the PR Industry in Scotland for 19 years, working for some of the country’s biggest agencies before a five-year spell client-side. He joined Frame in 2014 to head up the firm’s PR operation in a joint venture with Charlotte Street Partners.
Stephen and his team have picked up two industry awards in the past 12 months for their work supporting homeless social enterprise Social Bite, gaining plaudits for their handling of global media around the visits of George Clooney and Leonardo DiCaprio to Scotland.
He serves on the board of Brewgooder, the country’s first charitable craft beer label which donates all profits to clean water projects in developing countries, and advises a diverse portfolio of clients in a range of sectors, including sport, property, tourism, FMCG, and show business.
Julie McLauchlan is Managing Director of Perceptive Communicators, a multi-award-winning communications agency with particular expertise in construction and housing.
Having previously worked for big brand names like IBM, PwC and RBS Group, Julie spotted a gap in the market for high quality communications advice from experienced consultants. Since founding Perceptive in 2006, Julie has advised many housing associations on how to communicate effectively, including River Clyde Homes, Loreburn Housing Association and Berwickshire Housing Association. She has also provided communications advice on many high profile construction projects such as the award-winning Commonwealth Games Athletes’ Village and the new Aberdeen Exhibition and Conference Centre.
John is a creative director and brand strategist with over 20 years’ experience across the public and private sector. John has worked with some of Scotland’s larger advertising and design agencies, including Leith Agency, Tayburn and Golly Slater, on major projects for the Scottish Government, luxury brands, such as Chanel, Glenmorangie and Louis Vuitton, and a variety of national charities.
John set up BOLD, an award winning full service design agency four years ago. BOLD works exclusively with third sector organisations and ethical businesses and is a social enterprise itself.
In 2011, John co-founded SoLoCo, Scotland’s first crowdfunding platform.
Cairn Housing Association
Neil Golightly is Cairn Housing Association’s Communications and Engagement Manager. He has worked at Cairn for over 12 years after originally joining the association’s Development Team. Prior to this, he worked for five years as Community Development Manager at the Ark Trust, a charity providing services to homeless people in Edinburgh.
Neil leads Cairn’s marketing and communications, customer involvement, and community development strategies. He was the project manager for Cairn’s recent rebranding and website development.
Derek is a highly experienced award winning designer and publisher, across print and digital channels, with over 20 years' experience. Working across an extensive client base, he covers a wide range of media, including design, photography and video.
As Senior designer at SNS Group, Derek specialises in internal/external communications, overseeing the design department. He project manages all client accounts and supports the business development team within SNS Group.