Alan Mackie, Director, Sandler Training, will present “Selling for non-selling professionals.”
At this event, Alan will provide a different perspective on selling. Come along and learn about the flaws of ‘traditional selling’ and how it is much more effective to focus on finding out why your product or service is NOT a good ‘fit’ for the prospective client.
While it sounds back-to-front, it is a far more effective approach and congruent with the values we all respect; trust and sincerity.
It also should take away any discomfort you or your team has finding new clients or customers. Perfect for those reluctant Senior Directors or perhaps Professional Services staff who find they ‘have to sell’.
How do you stand out from the crowd? Poor ‘selling’ means that you will often just compete on price, often providing lots of unpaid consulting along the way.
This will be a thought provoking, challenging and amusing session.
Alan Mackie runs Sandler Training in Scotland, one of 260 training centres worldwide that focus on Sales and Management development. Clients are as big as IBM, Microsoft and Oracle or as small as local SME and professional services businesses.
Taking place at the SFHA Office in Glasgow on 26th July 2017, it will begin with refreshments at 9am and conclude at around 10.30am.
The event is exclusively available to SFHA Commercial Associates and is FREE to attend. Places are limited and will be allocated on a first come, first served basis.
In order to ensure that as many organisations as possible get the opportunity to attend, we are only accepting a maximum of two bookings per member organisation. Book your place online by clicking on the'Book Now' button at the top of the page or email the Events Team on firstname.lastname@example.org. For any queries contact us on 0141 332 8113