This Communications Network event will focus on ‘managing brands within a parent group’.
How do you manage different organisations’ brands within a parent group? How do you maintain brand consistency across organisations while allowing for individual identities, where appropriate? Yvonne Flynn, Director of Marketing and Communications at Wheatley Group, will lead a discussion on managing brands within a group.
The event will take place on Monday 24 February from 14:00–16:00 at the SFHA office in Glasgow. As well as the discussion led by Yvonne, there will also be time to raise any relevant issues with other members.
Dates for 2020
The network will meet during the following months. Dates, location and focus of meetings will be confirmed in due course.
This event is for SFHA members only.