Bridgewater Housing Association launches AI chatbot to support customers
Bridgewater Housing Association launches “Ask Myra” – A friendly AI chatbot to support customers 24/7.
Bridgewater Housing Association launches “Ask Myra” – A friendly AI chatbot to support customers 24/7.
Bridgewater Housing Association (BHA) has announced the launch of “Ask Myra,” a new AI-powered chatbot designed to make it easier than ever for tenants, owners and website visitors to get quick, accurate answers to their questions—any time of day or night.
Ask Myra—short for My Responsive Assistant—is now live on the BHA website, appearing as a friendly icon in the bottom right corner of every page. Myra can instantly respond to a wide range of queries, from how to report a repair to understanding a factoring bill or finding advice on issues like dampness or anti-social behaviour.
“We’ve named our new assistant after our long-standing Housing Officer, Myra Buchanan,” said Andy Thomson, CEO of Bridgewater. “Myra has been a trusted figure in Erskine since 1982, and we hope our digital Myra will be just as helpful to our customers.”
Ask Myra is trained on all the information available at www.bridgewaterha.org.uk and is constantly learning from interactions to improve its responses. Importantly, Myra does not access or store any personal data, ensuring full privacy for users.
By handling routine queries, Myra helps BHA deliver faster service while freeing up staff to focus on more complex or sensitive issues that require a personal touch.
“We’re excited about the potential of Ask Myra to improve our customer service and make life easier for our tenants,” Andy added. “And if something doesn’t look right, users can always rephrase their question or let us know so we can improve.”
Try it now by visiting www.bridgewaterha.org.uk and clicking on Myra’s icon in the bottom right corner.